BCSC InvestRight Personality Quiz

The BC Securities Commission conducted the National Smarter Investor Study among Canadians aged 35+ to assess what Canadians know, feel, and do when it comes to investing.

This study also introduced a new way of understanding investing behaviour—Personality. It identified five distinct personality types among survey takers, each representing a common set of traits known in academic circles as the “Big 5” personality traits. This research showed that personality matters when it comes to how you invest, and is the basis of the Smarter Investor Quiz.

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